Many Architect firms still think their prospects and customers aren’t using their mobile phones to search for local products and services. Because of this, they neglect to mobilise their marketing efforts all together, which is a huge mistake.By 2014 mobile internet usage will have overtaken desktop.
48 percent of UK smartphone owners use their mobiles to browse and research products before a purchase, with another 16 percent intending to do so in the future
With these numbers climbing every day, the most market-savvy businesses are rushing to join the mobile marketing community. Mobile-friendly websites offer significant advantages over traditional advertising techniques, including immediate accessibility and improved customer engagement.
Have you ever tried to pull up your website on a mobile device? Did it take forever to load? Did it even load at all?
Some businesses don’t even take the time to check to see how their websites are showing up on mobile devices. However, chances are that you are missing out on a lot of potential business.
Potential customers no longer glimpse an ad and jot it down for later follow-up. Instead, through mobile websites, they can instantly obtain company information, place a call, and/or request needed information.
In fact, with Quick Response Code (QR code) technology and barcode scanners preloaded into the most popular phones, there is no need to type in a web address.
One click takes the customer directly to the desired webpage, where convenience and impulse purchasing result in more sales for business owners.
But if your website does not even load on their mobile device, you have pretty much zero chance at getting their business.Therefore, Architect firms cannot afford to ignore mobile websites…As far as mobile web users are concerned, out of sight is out of mind.
Node Studios has put together a free Mobile Web Design 10 Minute Checklist. Just click on the image below to download immediately.
